Meet the global needs
Veganism around the world
In the mid-2010s, many people shifted from using the word “vegan” to “plant-based,” transforming this way of eating into something more inclusive and welcoming to larger sections of society.
Many people have observed that Millennials seem to be central drivers of this worldwide shift away from consuming animal products —normalizing plant-based eating, and leading consumer demand.
– Food Revolution Network Published April 6, 2022
But the plant-based movement is bigger than any one generation. Everyone from celebrities to athletes to entire companies, including Google, and countries as big as China are supporting the movement to eat more plant-based foods.
Plant-based eating may not be entirely mainstream – yet. But it’s becoming more accepted every day. And this trend is having far-reaching impacts.
Veganism is growing in the world
Search data from Google Trends shows an impressive worldwide increase in the interest in veganism from 2004 to 2022.
Top regions include Israel, Australia, the United Kingdom, Austria, and New Zealand.
30-fold increase in vegans in the United States
According to a study conducted by Ipsos Retail Performance, between 2004 and 2019, there was a 30-fold increase in vegans in the United States — from 290,000 in 2004 to almost 10 million in 2019.
(This number may have risen even more in the years since!)